Privacy Policy

1. Who we are

This Privacy Policy explains what Cerpa Construction LLC ("Cerpa Construction," "we," "us") does with the information you give us when you use cerpaconstruction.com, call our office, or contact our AI phone assistant. Cerpa Construction LLC is a Memphis, Tennessee construction and development company, and it is the registered brand behind this website.

This policy covers cerpaconstruction.com, our lead forms, our quote request form, our phone assistant, and any text messaging program we operate. It applies to visitors, prospective customers, existing customers, and anyone who contacts us.

2. What we collect

Information you give us

When you request an estimate, send us a message, or start a conversation with our phone assistant, we collect what you tell us. On our web forms that typically includes:

• Your name, phone number, email address, and ZIP code.
• Your property type, project timeline, investment range, and a description of the work you need.
• How you asked us to reach you — phone call, text message, or email.
• For text messaging: the phone number you opted in with, the date and time of your opt-in, the page or form where you opted in, and the wording of the consent you accepted.

Information collected automatically

• IP address. Used to rate-limit submissions and to filter automated spam. It is not sold or shared for marketing.
• Analytics. We use Google Analytics to understand which pages are useful and how visitors find us. This tells us things like the pages you visited, the site that referred you, and your approximate region.
• Cookies. Our site and the map on our contact page set cookies for analytics and to load embedded content.

Calls and messages

When you call our AI phone assistant, the call is recorded and transcribed so that our team can follow up accurately and keep a record of what was discussed. The recording and transcript are stored in our customer management system. If you call our office and speak with a person, we keep a record of the contact the same way.

3. How we use your information

We use the information you give us for one purpose: to do the work you asked us to do and to communicate with you about it. Specifically, we use it to:

• Respond to your request, prepare an estimate, and plan the work.
• Contact you by the method you chose, and send you text updates about your project if you opted in to them.
• Keep our records accurate — your contact history, your project details, and the conversation we had.
• Prevent spam and abuse of our forms.
• Understand how the site is used so we can improve it.
• Meet our legal, tax, insurance, and licensing obligations.

We do not use your information for anything unrelated to your project, and we do not sell your personal information.

4. How we share information

We share your information only with the service providers that help us run the business, and only for the purposes described above. Those providers include:

• Twilio — delivering text messages and handling our phone system.
• Notion — our customer management system, where your contact and project records live.
• Netlify and Cloudflare — hosting and delivery of this website.
• Google — analytics and the embedded map on our contact page.
• Telegram — our internal messaging channel, used to alert our team that a new lead came in.

5. Text messages and your choices

When you opt in to receive text messages from Cerpa Construction LLC, we use your phone number only to send those messages. Opting in is always your choice and is never a condition of receiving an estimate or of doing business with us.

• Reply STOP to opt out. You will receive one confirmation message and then no further texts from us.
• Reply HELP for help. Our team will get back to you with assistance.
• You can also reach us at [email protected] or (901) 334-1320 to opt out at any time.

Message frequency varies. Message and data rates may apply. You are responsible for any charges your wireless carrier applies to messages you receive. See our Terms & Conditions for the full SMS Terms.

6. How long we keep it

We keep your information for as long as we need it to serve you and to meet our legal and accounting obligations. Concretely:

• Prospective customers. We keep your request and contact records for up to 24 months, then delete them unless an active project or a legal obligation requires us to keep them longer.
• Existing customers. Project, contract, and financial records are kept for as long as our legal, warranty, tax, and insurance obligations require — typically seven years from the close of the project.
• Call recordings and transcripts. Kept with your project record for the same period.
• Analytics data. Held in aggregate form by Google Analytics.

7. How we protect it

All traffic to this site is encrypted with HTTPS. Lead form submissions are processed server-side and written directly into our customer management system. Access to customer records is limited to the people who need it to do their jobs, and those records are not shared outside the company.

No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security. We review our safeguards periodically and update them as the technology and our obligations change.

8. Your rights

You control the information you give us. Depending on where you live, you may have the right to:

• Ask us what personal information we hold about you and request a copy.
• Ask us to correct information that is inaccurate or incomplete.
• Ask us to delete information we no longer have a reason to keep.
• Opt out of text messages, or of any marketing message, at any time.
• Opt out of the sale or sharing of your personal information. We do not sell or share personal information for marketing purposes, so there is nothing to opt out of on that front.
• Complain to your state attorney general or your privacy regulator.

To exercise any of these rights, email [email protected] or write to us at the address in section 11. We will verify your request and respond within the time the applicable law requires.

9. Children

This site and our services are for property owners, investors, and contractors — people who can enter into a construction contract. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.

10. Changes to this policy

We may update this policy as our services, our providers, or the law changes. The date at the top of this page shows when it was last revised. If a change materially affects how we use information you have already given us, we will tell you — for text messages, by sending a message.

11. How to reach us

Cerpa Construction LLC
1201 Sycamore View Rd
Memphis, TN 38134
Phone: (901) 334-1320
Email: [email protected]

For questions about this policy, about your information, or to opt out of text messages, use any of the contacts above.